Present situation

The info from iResearch shows the marketplace measurements of Asia online dating services will increase from 487 million Yuan, 2010 to 1.9 billion Yuan, with a yearly compound that is average price of 31.3per cent, method greater than compared to United States market that will be 3.4%.

The market is quite mature with a highly concentration level as shown in the table. In 2012, the largest 3 internet site simply take 73.7% of this market, at exactly the same time, 1st 10 internet sites have actually occupied 93.81%.

The business mode has not changed fundamentally, almost out of date on the other hand.

Problem

Users don’t stay for a time that is long

The users of on line site that is dating clear target: to locate their Miss. or Mr. Right. Therefore after finding the main one they desire, they shall stop making use of the web web site. As Muyan, Baihe ( No.3 dating website in Asia) states, one account often remain active for 6 thirty days to at least one 12 months.

Few customers are spending user

The site that is no.1 Jiayuan, has just about 550,000 having to pay users each month, with 35 million users as a whole. The portion of having to pay users is just 1.6%

Explanation

Not enough conversation

This might be a normal design of Chinese site that is dating fundamental personal information + conversation. Nevertheless, the four options right right right here, “send text”, “say hello”, “send present” and “follow her” aren’t enough appealing. Once I see this, i’m that the profile like reading specs of a device.

No follow-up solution

After wedding, couples also provide requirements like consultancy that can be incorporated into these websites. Whilst in reality, no one made it happen.

Not enough focus

Browsing among tens of millions of applicants from various walks of life, from young to old… , users need to invest enough time and you can find constantly unreal information to care. It’s a task that is heavy everyone else.

No service that is relevant

Many online dating sites just provides dating and service that is matching. The knowledge about appropriate solution such as for instance wedding photography, wedding banquet, honeymoon booking can be found on hardly these websites.

Minimal dependability

Final thirty days, a woman from Beijing came across some guy claiming himself as a “project manager”. This person invited her to go to their “project” and through the journey the lady suffered car wreck. Nonetheless, she got no care from the “project manager” and impose fist from even him. Based on a survey from Shanghai Morning, very nearly 30% users have observed this dilemma.

Trend

New services

Besides dating solution, internet dating sites are now actually attempting product that is new wedding such as for example B2C shop online. As an example, Jiayuan created their online store “Que” by the termination of just last year, supplying appropriate solution like wedding service, photography.

Consultancy

Family and marriage therapist ended up being identified by Chinese federal government in 2007. Utilizing the authorization by federal government, the forex market will expand faster in the future.

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